This is a motion graphics video I created for Streetscout.com, a new real estate website created by Gannett and AZCentral.com. Street Scout uses really accurate real estate data to provide the most accurate online home valuations in Maricopa County. They wanted a video they could share native on Facebook to promote the site.
Because they planned for it to be a Facebook native video, they wanted the video to be built in a way where the viewer didn’t need to turn on the sound to understand the message. Facebook auto plays videos in user’s news feeds with the sound turned off. The viewer actually has to take steps to watch it with sound. This has led to lots of video producers figuring out how to make videos that don’t rely on sound.